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Betfred’s stores broadcast BT Sport

UK bookmaker Betfred is to show BT Sport programming in its 1,370 UK stores for the next three years after it reached an agreement with the new pay-television broadcaster.

According to, customers that visit Betfred stores will be able to watch BT Sport 1, BT Sport 2 and ESPN content in-store – a facility offered as part of the bookmaker’s Betfred TV service.

Bruce Cuthbert, director of commercial customers at BT Sport, said: 'As the largest independent bookmaker in the UK, we could not have hoped for a bigger name as an early customer.'