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Betfred launches ActiveWins

British land-based and online bookmaker and gaming operator Betfred is set to launch a new affiliate programme managed by full-service marketing agency Active Win Media Limited using software from Income Access.

The new ActiveWins affiliate programme is scheduled to go live during this month's Amsterdam Affiliate Conference and will encompass the Betfred, Bucky Bingo and Totepool brands.

“The ActiveWins affiliate programme unifies top iGaming and sportsbook brands,” said Warren Jacobs, Managing Director for Manchester-based Active Win Media.

“ActiveWins facilitates the highest level of affiliate marketing via a dedicated team of affiliate managers, marketing specialists and campaign analysts, ensuring that every campaign achieves optimal impact.”

All of the brands to be incorporated into the new ActiveWins affiliate programme will continue to be managed using affiliate management software from Income Access while the Montreal-based firm is to additionally provide management support.

“We are thrilled to be partnering with Betfred and Active Win on this new stage in the development of the Betfred portfolio of affiliate programmes,” said Nicky Senyard, Chief Executive Officer for Income Access.

“With dedicated support from Active Win, Betfred’s brand and product strength, and with affiliate software powered by Income Access, affiliates have a winning combination.”