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Betfair agrees a sponsorship deal with Channel 4

Betting exchange, casino and sportsbook operator Betfair has agreed a deal with UK commercial broadcaster Channel 4 for three advertising packages for its Channel 4 Racing service in 2014.

The packages include a split screen 30-second advertising spot, a 30-second advert in the Morning Line programme and, from April until December, the “Live Odds” advert that appears during afternoon package.

Channel 4 Racing will broadcast 90 days of live racing throughout 2014, with coverage from major UK horseracing events such as the Cheltenham and Royal Ascot festivals, as well as Aintree’s Grand National meeting.

“Betfair remains committed to being as close to the sporting action as possible – part of the thrill of live sport,” Betfair's brand director, Mark Ody, said.

“Channel 4 Racing is the latest, perfect addition to our advertising and sponsorship portfolio which includes Sky Sports, At the Races, TalkSport and more.”

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