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SBOBet becomes betting partner of EPL clubs

Online bookmaker SBOBet has announced partnership deals with five English Premier League (EPL) clubs.

Under the agreements, SBOBet will serve as the clubs’ official Asian betting partner for the duration of the 2013-14 season.

Having agreed deals with Norwich City and Hull City earlier in August, the company has also finalised partnerships with Southampton, Swansea City and West Ham United.

Each individual agreement will see the SBOBet brand promoted on the clubs’ LED pitch-side perimeter advertising hoardings during all home matches.

SBOBet also previously served as the main shirt sponsor of West Ham in a deal that stretched from December 2008 until the end of the 2012-13 season.