Pollard Banknote and NeoGames launch new online lottery services
Full-service lottery vendor Pollard Banknote and lottery games developer NeoGames have joined forces to launch a new online lottery solutions service for the North American market.
NeoPollard Interactive will leverage the strengths of both companies to develop, implement, operate and maintain iLottery services for regulated lottery clients.
The new venture will provide lotteries with customised iLottery solutions to create and operate interactive web and mobile channels to help grow their player base, optimise player engagement and retention, and build their brand by cross-promoting across all channels.
The news comes shortly after the two companies won a joint contract to provide iLottery services to the Michigan Lottery in the US.
“The strength of NeoPollard Interactive will be our collective ability to leverage all lottery channels—from ‘bricks and mortar’ retail to interactive gaming—in response to how players want to play in our consumer-driven culture,” Pollard Banknote’s co-chief executive officer Doug Pollard said.
“With the addition of iLottery, we hope to help lotteries optimise sales and contributions to good causes.”
Ilan Rosen, chief executive officer of NeoGames, added: “Our research and experience show that an exceptional, jurisdiction-specific iLottery portfolio helps lotteries encourage players of traditional lottery products to develop and expand into multi-channel players in an increasingly complex omni-channel lottery ecosystem.
“Additionally, it reaches new target markets, a challenge currently faced by most lotteries.
“NeoPollard Interactive will offer a comprehensive iLottery solution that will help lotteries create a seamless lottery experience through all available channels.”