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Infinity Augmented Reality and William Hill signed a partnership agreement

Augmented reality (AR) specialist Infinity Augmented Reality has agreed a deal to become the first AR technology provider of bookmaker William Hill.

Under the deal, William Hill will benefit from Infinity’s AR software platform, which the firm claims is the first to connect universally with digital eyewear, smartphones, tablets, smart TVs and connected cars.

Infinity said that the platform would bring the ‘dynamism and exhilaration’ of playing a live opulent casino to wherever the user happens to be at the time.

“Infinity AR will provide a real world environment for the online gaming user that he could never have imagined before,” Infinity’s chief executive officer, Enon Landenberg, said.

“The innovations of AR technology have evolved from visionary to reality and our implementation platforms are perfect for this medium. Our affiliation with an eminent and prestigious gaming company such as William Hill promises to be a very fruitful enterprise.”

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