Anderlecht and bwin.party signed a three-year partnership deal
Online gambling company bwin.party digital entertainment has agreed a three-year deal with RSC Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.
The deal will place bwin.party at the centre of the Anderlecht’s promotional activities, which will include a range of fan-based initiatives, integration into the club’s digital and social platforms as well as developing online and offline co-branding activities, stadium branding opportunities and access to players for marketing campaigns.
The agreement with the current Belgian Pro League champion will also allow bwin.party to strengthen its profile in Belgium, a country where it is registered and licensed.
“bwin.party is more than a partner; the partnership is innovative,” Anderlecht president Roger Vanden Stock said.
“So, for instance, we will collaborate to feed the digital platform of Anderlecht with specific bwin.party programmes, which will be enjoyed by our loyal fans.”
The company, which already has partnerships with Manchester United, Real Madrid, Juventus and Bayern Munich, is expecting to secure another football club partnership before the start of the 2013/14 European season.