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Acquisition of majority share in Backflip by Hasbro

hasbroChildren’s brand Hasbro has acquired a 70% stake in Backflip Studios, the publisher of the DragonVale, Paper Toss and NinJump mobile games.

Hasbro will pay US$112m (€86m) for the majority shareholding.

Hasbro said that Backflip would continue to develop its own games under the company's current management and would create titles ‘featuring many of Hasbro's best known brands’.

Last week, Hasbro announced a new licensing deal with another games manufacturer, Electronic Arts, to create mobile games.