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888 sponsors PGA EuroPro Tour for another year

Online gambling operator 888 Holdings has signed a contract extension that will see its 888 Poker brand continue to serve as the title sponsor of the men’s developmental PGA EuroPro Tour golf tour for another year.

Established in 2001, the PGA EuroPro Tour is a partnership between the Professional Golfers' Association (PGA) and promoter Matchroom Sport and has become a fertile breeding ground for players seeking to reach the top of the game.

“Last year's PGA EuroPro Tour was a great success for our poker brand and offered our online player's access to the prestigious PGA Tour,” said Itai Pazner, Senior Vice-President for 888.

“We hope this year our new integrations will take the partnership to the next level.”

The PGA EuroPro Tour is widely regarded as one of Europe's leading developmental golf tours with the top five in each season’s Order of Merit advancing to the Challenge Tour. A number of its players have progressed to compete on the main European Tour alongside some of the world’s elite while last year’s Order of Merit winner, Paul Maddy, collected over £32,000 in winnings.

“I am absolutely delighted that 888 Poker will be the title sponsor of the PGA EuroPro Tour once again in 2013,” said Barry Hearn, Chairman for Matchroom Sport.

“We enjoyed a fruitful relationship with 888 Poker in 2012 and are thrilled that it wants to be a part of the PGA EuroPro Tour once again this summer. 888 Poker is an extremely professional, forward-thinking and highly successful company that has an established name and brand that is great for the PGA EuroPro Tour to be linked with.

“The PGA EuroPro Tour is stronger than ever this year and I am really looking forward to what should be a great year as the PGA EuroPro Tour and 888 Poker continue to build on the strong relationship built in 2012.”