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24/7 Gaming will invest in brand marketing

24/7 gaming groupMobile gaming services provider 24/7 Gaming Group, which recently listed on the Alternative Investment Market (AIM) of the London Stock Exchange, is planning to invest in brand marketing to attract new players to its mobile casino business.

According to Alliance News, the company has raised €2.75 million ($3.67 million) since joining the AIM on July 31.

The firm made the announcement shortly after it reported widened losses for the first half of 2013.

Pre-tax losses increased to €1.5 million, while net loss also widened to €1.4 million.

24/7 Gaming, which provides services to the mobile gaming industry under the brand name WannaGaming, said it also registered more than 3,000 new players during the period – of which 1,457 placed a wager. The average deposit per player during the period amounted to €314.